Digital Marketing, about it we need not to say anything. If you are an active user of IT industry or an expert of IT, then you must be aware about the percentage of companies that follow or include Social Media Optimization in their marketing strategies.
According to different surveys, around a year ago the ratio of companies that followed Social Media Marketing strategies was negligible. But with the changes in market scenario, nowadays, this ratio increases around 30-40% (approx).
With a change in thinking, now public especially the youth used to with Social networking and they show their interest on their posts, twits or links. They deeply indulge with the online social activities and their numbers are continuously increasing. Just keep your eyes on beneath given chart.
As per the above chart, it is clear that around or more than 1.7 billions of worldwide population indulged in Social Media and most of them are lying under the age of 40. So, to target them we need to include Social Media Optimization and Social Media Marketing as an important factor of our Digital Marketing strategies.
For them, who are unaware about the Social Media Optimization (SMO) and Social Media Marketing (SMM), I cleared that they are the part of Digital marketing including with Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Where SEO and SEM focuses over the ranking and conversion through search engines like: Google, Bing, Yahoo, etc. thereof SMO and SMM completely focus over the visibility of your brand on Social networks like: Facebook, Twitter, LinkedIn, Google+ and so on.
Digital Marketing in India
Digital Marketing Services in India, not a new term to elaborate, but still it needs a lot of attention to get grip over marketing industry. In comparison with abroad, the Indian market of digital marketing services is more compact and bounded. The Indian firms did not prepare a budget for their online promotions especially for Social Media Optimization and Social Media Marketing.
Yes, both are different terms due to their functionalities and operations. Where SMO impacts over your brand value through optimizing your social media appearance, thereof SMM simply doing paid promotions on social networks.
Just take a look at the beneath chart to understand the importance of SMO and SMM in Indian Market.
As per the above chart, it is clear that around or more than 1.2 millions of Indian population indulged in Social Media. It clearly shows the need of social media marketing to attract a huge number of mass with an instant effect.
Through Facebook marketing or LinkedIn networking, company can increase their growth rate up to 25% due to direct connection of their users. Where Facebook gives a freedom to connect with anyone according to their interest, their schooling or anything else, there LinkedIn connects you with the professionals or industry experts.
More than that, it enhances the chances of conversions due to direct users and deducts the marketing cost as well.
Indian Social Networks
As on increasing numbers of social networking addicts, recently some tech geeks launch their own social media networks to complete with Facebook, Twitter or LinkedIn. Where it seems impossible in thoughts, there the figures completely denied those assumptions.
These Indian social networks named SHARENSEARCH and MOOSHAK, continually increases the numbers of their users due to their functionality and simple features.