“Responsive web design is not just an option now; it becomes a necessity of today to grow and to get connected with the targeted audience sooner than before.”
To rule the virtual world, businesses need an online presence that can make the users more engaged with that entity. It comprises services, events, feasible existence; showcase their work and many more things that should clearly describe what they are and what they have.
Having an online presence that doesn’t support multiple layouts is totally a waste of time and waste of money. As the numbers of mobile users increasing nowadays, it’s required to have an online presence that does not only rely over desktop or laptop screen, but can operate with same functionality over any screen resolution.
This multi layout support functionality is renowned as Responsive web design or mobile friendly websites.
Antiquity of RWD
The term Responsive web design was coined by Ethan Marcotte, renowned designer, developer, author and speaker, who used it in his article published on 25th May, 2010. Later on, he detailed the theory and practices in his book entitled “Responsive Web Design”, which was published in 2011.
Prior to that, Cameron Adams demonstrated the first example layout that adapts browser viewport width, in 2004. Later on, by 2008, professionals used “flexible”, “liquid”, “fluid” and “elastic” kind of words to describe it.
After a perfecto pronunciation, several renowned magazines such as Forbes, Mashable and others published great articles about that.
What’s the need of responsive web design?
Due to growing numbers of mobile users, a mobile friendly layout is the necessity of today. It helps a business to target their audience without creating a separate mobile site or mobile app. More than that, it helps SEO specialist to analyze and to improve SERP rank.
Reason 1 & 2: Adaptive feature of viewport
The first reason that makes a RWD essential is their easy-to-access features of multiple devices. The mobile friendliness makes it more convenient for the user and their adaptive nature sparks the use of a single website on different devices with the same functionality. Second thing that makes a flexible layout more worthy nowadays is their adaptive behavior which shows the nature of a business and their challenge adaptive behavior as well.
Reason 3 & 4: Speedy way to operate
To get connected with a targeted audience, it is necessary to target them directly. RWD makes it real for the businesses through their fastest approach of connectivity and speediest approach of reachability. Their one click connectivity counted as the reason for being used in this fast growing market. Apparently, their speediest nature of accessibility makes it more valuable for the users and for the organizations associated with it.
Reason 5: “Mobilegeddon”- search engine needs it
The major reason that forced a business to use responsiveness, for their virtual presence, is the “Mobilegeddon” (Read here for more details about Mobilegeddon). Google updates their mobile search algorithm on 21st April, 2015 and forced the businesses to use mobile ready virtual layout to get ranked on mobile search engines. If you don’t have, you will definitely lose your rank on mobile Google results.
The time has gone when you needed an additional mobile app to target mobile users. Now you just need a mobile friendly, responsive layouts for your virtual presence. It allows you to respond instantly, speedily and reliably through any type of device.
Take a look at Infographic representation of responsive web design: